It's the question I get asked most often: "Do I need a full website, or is a simple link page enough?" Here's how to decide in under a minute.
Bio-Site: your Linktree, but yours
A Bio-Site is a single, mobile-first page that centralizes your links — Instagram, booking form, menu, WhatsApp — on your own domain instead of a linktr.ee URL. It's the right choice if:
- You mainly drive traffic from Instagram or TikTok bio links
- You don't need to explain multiple services in depth
- You want something live fast, at the lowest price point (from $219 CAD)
What it won't do: rank well on Google for search terms like "plumber Toronto" — it's built for social traffic, not search traffic.
Showcase Website: built to rank and convert
A Showcase Website is a full multi-page site — home, services, about, portfolio, contact — optimized for Google search and Google Maps. It's the right choice if:
- Customers actively search for your service on Google ("electrician near me", "renovation contractor")
- You offer several distinct services worth their own page
- You want long-term, compounding SEO traffic, not just social clicks
This is what I build for most tradespeople and local businesses — it's the option that actually pays for itself through new leads over time.
Quick decision table
- Mostly social media traffic, simple needs → Bio-Site
- Customers search for you on Google → Showcase Website
- You take appointments or reservations → Add the WhatsApp Booking System on top of either
Still not sure? Tell me about your business and I'll recommend the right fit — no pressure to upsell, just what actually makes sense for your goals.